How TMFS Built Aromatic Kitchen Into a Modern Food Brand

Aromatic Kitchen is a family-run food business specializing in pickles, chutneys, and curry pastes. They had authentic, flavorful products but no digital presence to scale their reach.

CASE STUDIES

8/19/20251 min read

The Client

Aromatic Kitchen is a family-run food business specializing in pickles, chutneys, and curry pastes. They had authentic, flavorful products but no digital presence to scale their reach.

The Challenge

Aromatic Kitchen relied on word-of-mouth/in person selling and small-scale selling. They had an inactive e-commerce store, no professional social media, and no clear brand identity.

In a market where presentation and accessibility drive growth, their products risked being overlooked despite their quality.

The TMFS Approach

We provided Aromatic Kitchen with a complete brand and digital transformation:

  • E-Commerce Website – Designed and launched a sleek Shopify store to make online shopping seamless for their customers.

  • Social Media Setup – Built Instagram and Facebook pages to showcase their story and products.

  • Brand Identity Refresh – Crafted a cohesive look through packaging visuals, color palette, and modern branding.

  • Content Creation – Produced high-quality photography and videos that made their products stand out online.

Our strategy was clear: give Aromatic Kitchen a digital storefront and identity as strong as their flavors.

The Results

  • Successfully launched their first Shopify-powered e-commerce store

  • Built an engaged social media audience from 0 to 1,000+ followers in weeks

  • Strengthened brand recognition with consistent, premium branding

  • Opened doors for increased online orders and greater visibility beyond local reach

Key Takeaway

For food businesses, great taste isn’t enough customers need a great experience. By combining Shopify e-commerce with strong social media and branding, small local businesses can grow like big players.

Want to take your brand digital like Aromatic Kitchen?
Let’s build your Shopify store and marketing ecosystem today. (Contact us)

Visit the official Aromatic Kitchen store: https://aromatickitchen.com.au/