From Oven to Online: How Fred Baker Brought More Locals Through the Door
For bakeries, success has always been about community. The smell of fresh bread, the morning rush for pastries, the familiar smile at the counter. But in today’s digital world, relying on walk-ins and word of mouth isn’t enough. To grow, bakeries need visibility where their customers already are, online.
CASE STUDIES
That was the challenge facing Fred Baker, a boutique bakery with a loyal customer base but a limited reach. Their products were loved, but beyond regulars and locals who passed by, many in the community simply didn’t know they existed.
This is where The Miki Farmer Studios (TMFS) came in.
The Challenge
Fred Baker had:
Loyal customers but low brand visibility online
A dependence on repeat buyers and walk-ins
No consistent strategy for reaching new locals
For a business with great products but low awareness, this meant missed opportunities every single day.
The TMFS Approach
Our team worked with Fred Baker to design a digital-first campaign that showcased their products and story to the right audience.
Meta Ads (Facebook & Instagram) – Eye-catching ads featuring freshly baked bread, pastries, and cakes that made people stop scrolling.
Local Targeting – Ads delivered to people within a short radius, ensuring impressions translated into actual visits.
Brand Awareness Push – Campaigns highlighting Fred Baker not just as a bakery, but as a local staple worth experiencing.
Promotional Retargeting – Timely offers to encourage curious scrollers to take that extra step and visit the store.
The Results
The difference was clear within weeks:
+115,000 local impressions in under 2 months
4,600+ ad interactions (clicks, saves, comments, shares)
1,200 new local followers on Instagram & Facebook
A 32% increase in daily foot traffic compared to the previous quarter
Dozens of new customers mentioning they “saw the bakery online” before visiting
For Fred Baker, digital impressions turned into real footsteps through the door and real sales.
The Takeaway
Good products keep people coming back. But in 2025, good marketing brings them in.
By pairing storytelling with targeted Meta ads, TMFS helped Fred Baker move from a much-loved neighborhood bakery to a must-visit name in the community.
Because for local businesses, digital isn’t just about clicks it’s about people lining up at the counter.