Retirement for Gerry didn’t mean stepping away completely. Instead, he wanted to continue offering his knowledge and services through a new venture: Lifelong Vitality, a platform focused on wellness and connection. But this time, Gerry needed help navigating the digital world.

The Challenge

Despite his decades of professional experience, Gerry was new to modern digital marketing.

• His past lead generation relied heavily on Google searches.
  

• He had never leveraged Facebook or Instagram.
  

• He sat on a goldmine of patient emails and phone numbers, but had never tapped into them for engagement.
  

• After a disappointing experience with another provider, he was frustrated and skeptical about agencies.
  

He wanted results, but more importantly, he wanted a partner he could trust.

The TMFS Approach

When Gerry came to The Miki Farmer Studios (TMFS) through a reference, we knew this project wasn’t just about numbers. It was about helping a respected practitioner transition his life’s work into a new digital chapter.

Here’s what we did:

• Social Media Setup – Built Facebook and Instagram accounts for Lifelong Vitality from scratch, positioning Gerry as a wellness expert online.
  

• Meta Ads Campaigns – Launched targeted Facebook and Instagram ads to attract new leads locally. Gerry quickly saw inquiries he had never experienced outside of Google.
  

• Offer Creation – Helped package his services into clear, compelling offers that were easier to promote.
  

• Email Marketing Revival – Designed and sent email campaigns to his existing patient database, reactivating old relationships and inviting them into his new platform.
  

The Results

• Gerry moved from relying solely on Google to building a multi-channel digital presence.
  

• Lifelong Vitality began generating fresh leads through Facebook and Instagram ads.
  

• Email marketing reconnected him with old patients, many of whom returned to explore his new offers.
  

• Most importantly, Gerry felt supported through a process that respected his years of work while guiding him into new territory.
  

The Takeaway

For professionals with decades of experience, stepping into digital marketing can feel daunting even unnecessary. But as Dr. Gerry Rosanove’s journey shows, a trusted legacy can become a thriving digital presence when supported by the right ecosystem.

At TMFS, this wasn’t just another campaign. It was about helping Gerry honor his career, connect with his community in a new way, and build a platform that carried his mission forward even as he took a well-earned step back from daily practice.