That’s where The Miki Farmer Studios (TMFS) came in.

The Challenge

Fitness is a highly competitive industry. With gyms on every corner and fitness influencers dominating online spaces, it’s easy for local facilities to blend in. Anytime Fitness Canning Vale wanted to stand out by showcasing their trainers not just as staff, but as relatable, inspiring figures who represent the lifestyle of the brand.

The TMFS Approach

We designed and executed a professional photoshoot at the Canning Vale gym, working closely with trainers DJ and Emma. The goal wasn’t just to create pictures, but to capture authentic personality and brand energy that could be used across digital platforms.

Our focus:

• Authenticity – highlighting trainers in real moments, both candid and posed, so members (and potential members) could connect with them.
  

• Content Versatility – shooting for multiple uses: website, social media, local promotions, and even personal branding for the trainers.
  

• Brand Alignment – making sure every image reflected the clean, approachable, and high-energy identity of Anytime Fitness.

The Results

• Delivered a full portfolio of high-quality images for DJ and Emma, which the gym can now use across their platforms.

• Gave trainers professional assets to strengthen their own personal fitness brands.

• Provided Anytime Fitness Canning Vale with authentic, branded content that sets them apart from generic stock images.

The Takeaway

In fitness, trust is built through people the trainers who motivate, support, and guide members every day. By investing in professional content, Anytime Fitness Canning Vale ensured their trainers’ personalities could shine online as brightly as they do in person.

For TMFS, it was another opportunity to show how content creation isn’t just about visuals it’s about capturing stories that build connection.