Bringing Digital Storytelling to Established Media
When a legacy media brand like the Evening Standard continues to thrive in the digital era, it shows the importance of adapting strategy while staying true to audience trust.
CASE STUDIES


At The Miki Farmer Studios (TMFS), we had the opportunity to contribute on a project that aligned with this very mission exploring how traditional media could evolve its digital storytelling and social engagement.
Our role was simple yet impactful:
Content & Creative Support – shaping assets that could be adapted for both print-inspired and social-first audiences.
Digital Ecosystem Insights – providing direction on how campaigns could live across multiple platforms while maintaining brand authority.
Audience Engagement Strategies – helping highlight how storytelling could move seamlessly between traditional and modern channels.
The Outcome
For TMFS, the project reinforced a belief we bring to all our clients: authority comes from consistency, trust, and adaptability. Working alongside a team connected to such a respected publication validated that the same principles we apply for local businesses can deliver value for established global names as well.
The Takeaway
Whether it’s a café looking to build a following or a media outlet maintaining decades of trust, the challenge is the same: audiences want authenticity, consistency, and relevance.
The Evening Standard project highlighted how TMFS can adapt its expertise across industries from local startups to legacy institutions.
