Bringing Digital Storytelling to Established Media

When a legacy media brand like the Evening Standard continues to thrive in the digital era, it shows the importance of adapting strategy while staying true to audience trust.

CASE STUDIES

8/19/20251 min read

At The Miki Farmer Studios (TMFS), we had the opportunity to contribute on a project that aligned with this very mission exploring how traditional media could evolve its digital storytelling and social engagement.

Our role was simple yet impactful:

  • Content & Creative Support – shaping assets that could be adapted for both print-inspired and social-first audiences.

  • Digital Ecosystem Insights – providing direction on how campaigns could live across multiple platforms while maintaining brand authority.

  • Audience Engagement Strategies – helping highlight how storytelling could move seamlessly between traditional and modern channels.

The Outcome

For TMFS, the project reinforced a belief we bring to all our clients: authority comes from consistency, trust, and adaptability. Working alongside a team connected to such a respected publication validated that the same principles we apply for local businesses can deliver value for established global names as well.

The Takeaway

Whether it’s a café looking to build a following or a media outlet maintaining decades of trust, the challenge is the same: audiences want authenticity, consistency, and relevance.

The Evening Standard project highlighted how TMFS can adapt its expertise across industries from local startups to legacy institutions.